ADT Inc.
adt.com ↗In their words
“Turning to attrition. Earlier this year, ADT achieved record levels, and this quarter, we ticked up to 13%.”
“George, I am going to add to that, not directly, related to ADT plus, but a couple items we are sharing with you Short term, I would say proof points for us. NPS is my up over Q2 of last year. All of our operating metrics and customer service, first call resolution, digital self-service, are tracking nicely relatively speaking.”
“A couple of things that are going well in the short term, and then I will mention a couple of things that are a little longer term that are reasons for optimism. Short term, NPS for us is coming in really about as high as it has been over my ten years here.”
NPS disclosures (3)
George, I am going to add to that, not directly, related to ADT plus, but a couple items we are sharing with you Short term, I would say proof points for us. NPS is my up over Q2 of last year. All of our operating metrics and customer service, first call resolution, digital self-service, are tracking nicely relatively speaking.
A couple of things that are going well in the short term, and then I will mention a couple of things that are a little longer term that are reasons for optimism. Short term, NPS for us is coming in really about as high as it has been over my ten years here.
I think that it's probably Q1, Q2 of next year. The -- It takes a little bit of time to bake on the NPS improvements. The digital self-service continues to get really good traction.
Retention disclosures (3)
ADT expects higher AI adoption to drive improved customer retention and operational efficiencies.
ADT builds 'home of the future' with AI to strengthen customer loyalty by improving retention and efficiency in customer acquisition.
Churn: 13% (Q3 2025) — “Turning to attrition. Earlier this year, ADT achieved record levels, and this quarter, we ticked up to 13%.”
38 earlier entries are in the full version. Get full access →
Lighthouse companies in Business services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.