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NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure  /  Alaska Air Group

Alaska Air Group

Travel, hospitality & leisureAirlinesAirlineALKFortune 500 #300
alaskaair.com ↗
—
Latest disclosed NPS
no score published
4
NPS entries
0 with a number
2026
Years covered
4 entries in all

In their words

“Delivering industry leading reliability while undertaking a transformation of this scale speaks to the strength of our operation and our people. Our net promoter scores continue to lead the industry, and our guest experience is only getting better.”
— Benito Minicucci, President and CEO, Alaska Air Group · Earnings call, Q2 2026 · 22 Jul 2026 · NI-A424E24
“And finally, despite winter weather and severe rainstorms in Hawaii, we delivered the industry's number one on-time performance in the first quarter along with very high net promoter scores—another indicator that integration friction is in the rearview mirror for Alaska Air Group, Inc.”
— Benito Minicucci, Chief Executive Officer, Alaska Air Group · Earnings call, Q1 2026 · 21 Apr 2026 · NI-4526EA7
“Industry-leading net promoter score for both Alaska Airlines and Hawaiian Airlines – 20 points above the legacy carriers' average”
— reported by news.alaskaair.com · 10 Apr 2026 · NI-0F21F0E

NPS disclosures (4)

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29 Sep 2026
NPSProgram

Proven Execution Earnings Progress 1 ~2/3 of the $1B incremental profit target achieved Delivered Without Tradeoffs #1 NET PROMOTER SCORE 2 Highest in the industry through the merger #1 ON - TIME PERFORMANCE 3 Industry - leading year -to-date performance … All -time high in company history2027 TARGET $1B Integration & Technology Network & International…

— Alaska Air Group · SEC 8-K filing · filed 29 Sep 2026 · NI-FEDE4FD
SEC 8-K filing ↗
22 Jul 2026
NPSProgram

Delivering industry leading reliability while undertaking a transformation of this scale speaks to the strength of our operation and our people. Our net promoter scores continue to lead the industry, and our guest experience is only getting better.

— Benito Minicucci, President and CEO, Alaska Air Group · Earnings call, Q2 2026 · 22 Jul 2026 · NI-A424E24
Earnings call, Q2 2026 ↗
21 Apr 2026
NPSProgram

And finally, despite winter weather and severe rainstorms in Hawaii, we delivered the industry's number one on-time performance in the first quarter along with very high net promoter scores—another indicator that integration friction is in the rearview mirror for Alaska Air Group, Inc.

— Benito Minicucci, Chief Executive Officer, Alaska Air Group · Earnings call, Q1 2026 · 21 Apr 2026 · NI-4526EA7
Earnings call, Q1 2026 ↗
10 Apr 2026
NPSProgram

…industry-leading net promoter score for both Alaska Airlines and Hawaiian Airlines – 20 points above the legacy carriers' average

— reported by news.alaskaair.com · 10 Apr 2026 · NI-0F21F0E
news.alaskaair.com ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.