Amplitude
amplitude.com ↗In their words
“Amplitude's 104% net revenue retention rate lags behind industry standard, indicating customers are not adopting complementary products.”
“Analyst note: Amplitude's net revenue retention of 104% trails industry benchmark of 110%+, indicating customer acquisition challenges.”
“Amplitude reported dollar-based net retention rate (TTM) of 105% with annual recurring revenue of $410 million.”
NPS disclosures (0)
No NPS disclosures yet.
Retention over time
Retention figures Amplitude has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (23)
Amplitude's 104% net revenue retention rate lags behind industry standard, indicating customers are not adopting complementary products.
Analyst note: Amplitude's net revenue retention of 104% trails industry benchmark of 110%+, indicating customer acquisition challenges.
Amplitude reported dollar-based net retention rate (TTM) of 105% with annual recurring revenue of $410 million.
Amplitude reported 104% net revenue retention, trailing the industry benchmark of 110%+ and indicating difficulty competing in its market.
Amplitude's net revenue retention rate of 104% trails the industry benchmark of 110%+.
Amplitude's net revenue retention rate was 105% in Q2 2026, down from 106% in the previous quarter.
Net revenue retention: 103% (Q2 2026 (Jun 30, 2026)) — “Dollar-based Net Retention Rate (NRR) 101% ... 103% [Q2 2026]”
Amplitude Analytics demonstrated subpar 103% net revenue retention rate, reflecting struggles in driving software usage.
Amplitude's Net Revenue Retention Rate significantly improved from the prior quarter.
Amplitude's below-average net revenue retention rate of 103% suggests difficulty expanding within existing accounts.
Amplitude reported 104% net revenue retention rate.
Amplitude reported a net revenue retention rate of 103%, indicating challenges in driving increased software usage.
Amplitude demonstrated subpar net revenue retention of 103%, indicating struggle to drive increased usage of its software.
Amplitude's below-average net revenue retention rate of 103% suggests difficulty expanding within existing accounts.
Amplitude's net revenue retention climbed to 106% from 104% in the preceding quarter.
Amplitude's net retention rate increased to 106% from 105% at the end of December, as the company beat revenue expectations but missed earnings guidance.
Net revenue retention (paying customers): 105% (Q1 2026) — “Our dollar-based net retention rate for the trailing 12 months was 105% and 98%, respectively, for paying customers.”
Net revenue retention: 106% (Mar. 31, 2026) — “Dollar-based Net Retention Rate (NRR) ... March 31, 2026 ... 106 %”
Net revenue retention (All paying customers (ending)): 105% (FY2025 (ended Dec 31, 2025)) — “our ending dollar-based net retention rate for paying customers as of December 31, 2025 and 2024, was 105% and 100%, respectively”
Net revenue retention (All paying customers): 104% (FY2025 (ended Dec 31, 2025)) — “As of December 31, 2025 and 2024, our dollar-based net retention rate for the trailing twelve months (TTM) across paying customers was 104% and 97%, respectively”
Amplitude's AI feedback platform helps companies develop responsive product roadmaps and improve customer retention.
Net revenue retention (paying customers): 102% (TTM ended September 30, 2025) — “dollar-based net retention rate for the trailing 12 months ("TTM") was 102% and 97%, respectively, for paying customers”
Amplitude's new AI Visibility feature provides analytics on user behavior, conversions, customer retention, and revenue.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.


