Apple
apple.com ↗In their words
“AirPods achieved a record 98% customer satisfaction rating in a new study, with nearly all owners reporting satisfaction.”
“Apple TV+ drops 3 percentage points to ACSI score of 75 following 30% price increase to $12.99.”
“Apple's iPhone loyalty rate climbs to 87% as customer switching to Android slows.”
NPS disclosures (5)
AirPods achieved a record 98% customer satisfaction rating in a new study, with nearly all owners reporting satisfaction.
Apple tops customer satisfaction powered by its laptop and tablet satisfaction scores versus Samsung in personal computer category.
Apple TV+ drops 3 percentage points to ACSI score of 75 following 30% price increase to $12.99.
Chinese consumers demonstrate strong brand loyalty to Apple, with NPS consistently ranking above domestic competitors.
Apple's Net Promoter Score is estimated at 61 in 2025, surpassing tech industry averages.
Retention over time
Retention figures Apple has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (7)
Apple demonstrates solid customer retention and brand loyalty, with positive growth outlook expected.
Apple prioritizes installed base growth and customer retention beyond one year of hardware sales.
Apple's iPhone loyalty rate climbs to 87% as customer switching to Android slows.
Apple maintains strong customer retention at around 92%, reflecting brand loyalty in the secondhand mobile device market.
Apple's iPhone customer retention rate hovers near 92%, well above most rivals, and 2025 NPS estimated at 61.
Apple's iPhone customer retention rate stands at 92%, significantly above most competitors.
Apple's iPhone ecosystem shows increased customer loyalty, supporting services growth outlook.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.