Asana, Inc.
asana.com ↗In their words
“Asana reported overall net retention rate of 97%, improving for five consecutive quarters, with enterprise customers (100K+ ARR) reaching 98% net retention.”
“Asana's net revenue retention rate of 97% indicates a 3% net churn rate, with analysts expressing concern about churn trends.”
“Dollar-based net retention rate for customers spending $100,000 or more on an annualized basis was 98%.”
NPS disclosures (1)
…• Scale with confidence: The Asana Work Graph enables true enterprise scalability, supporting deployments of over 500,000 users while maintaining robust security, governance, and control. Organizations and their leaders, from end users to IT professionals and chief information officers, choose Asana for its category-leading net promoter score and cross-functional capabilities.
Retention over time
Retention figures Asana, Inc. has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (18)
Asana shows early AI momentum with emphasis on retention and greater revenue stability.
Asana management acknowledged below-target net retention performance amid weaker product-led growth headwinds during earnings.
Asana reported overall net retention rate of 97%, improving for five consecutive quarters, with enterprise customers (100K+ ARR) reaching 98% net retention.
Asana's net revenue retention rate of 97% indicates a 3% net churn rate, with analysts expressing concern about churn trends.
Net revenue retention: 97% (As of July 31, 2026) — “Our dollar-based net retention rate was 97% and 96%, respectively as of July 31, 2026 and 2025”
Net revenue retention (customers $100,000+ annualized): 98% (Q2 FY2027) — “Dollar-based net retention rate for customers spending $100,000 or more on an annualized basis was 98%.”
Asana disclosed net retention of around 96%, which the analyst notes could limit future growth impact.
Asana reported continued improvement in dollar-based net retention rate in Q3 2026, with Core customer revenue up 10% YoY.
Asana's enterprise focus is driving higher retention and expansion, with 73% of revenue from existing customers.
Asana's net revenue retention improved for the fourth straight quarter, with in-quarter NRR at 97% and trailing 12-month figure of 96%.
Asana reported a net revenue retention rate of 97% in Q1 FY 2027, indicating sustained customer investment.
Net revenue retention (Core customers): 97% (As of April 30, 2026) — “Our dollar-based net retention rate for our Core customers was 97% and 96%, respectively”
Asana reported softer billings growth and a net revenue retention rate below 100%, indicating weaker retention performance.
Net revenue retention (Enterprise customers ($100,000+ ARR)): 96% (FY2026 (ended Jan 31, 2026)) — “For our largest customers, spending $100,000 or more annually, our dollar-based net retention rate was 96%, comprising 817 customers”
Net revenue retention (Core customers ($5,000+ ARR)): 97% (FY2026 (ended Jan 31, 2026)) — “our dollar-based net retention rate for Core customers (those spending $5,000 or more annually) was 97%, representing 25,928 customers”
Net revenue retention (customers $100,000+ annualized): 96% (Q4 FY2026) — “Dollar-based net retention rate for customers spending $100,000 or more on an annualized basis in Q4 was 96%.”
Net revenue retention (Core customers ($5,000+ annualized)): 97% (Q4 FY2026) — “Dollar-based net retention rate for Core customers in Q4 was 97%.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.