Backblaze
backblaze.com ↗In their words
“Backblaze's net revenue retention slipped to 113%, raising concerns about AI pivot sustainability.”
“Backblaze reports net revenue retention rate of 113% for its B2 Cloud Storage offering.”
“Computer Backup Net revenue retention rate (1) 94 % 99 %”
NPS disclosures (0)
No NPS disclosures yet.
Retention over time
Retention figures Backblaze has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (23)
Backblaze's net revenue retention slipped to 113%, raising concerns about AI pivot sustainability.
Backblaze reports net revenue retention rate of 113% for its B2 Cloud Storage offering.
Backblaze reported net revenue retention rate (NRR) of 103% in Q2 2026, down from 106% in Q2 2025.
Net revenue retention (Computer Backup): 94% (Q2 2026) — “Computer Backup Net revenue retention rate … ”
Net revenue retention (B2 Cloud Storage): 113% (Q2 2026) — “B2 Cloud Storage Net revenue retention rate … ”
Backblaze reported that B2 net revenue retention is increasing and has surpassed 100%, reflecting greater customer wallet share.
Backblaze reported improved retention and expansion signals, with B2 net revenue retention showing further progress.
Backblaze B2 net revenue retention rose to 110% in Q1 2026 from 105% a year ago, driven by greater expansion sales and AI customer acceleration.
Backblaze reported Q1 2026 net revenue retention of 103%, down from 105% in Q1 2025, with Computer Backup ARR relatively flat year-over-year.
Net revenue retention (Computer Backup): 95% (Q1 2026) — “Computer Backup Net revenue retention rate … ”
Net revenue retention (B2 Cloud Storage): 110% (Q1 2026) — “B2 Cloud Storage Net revenue retention rate … ”
Net revenue retention: 103% (Q1 2026) — “Total Company Net revenue retention rate … ”
Gross revenue retention: 91% (FY2025) — “Gross customer retention rate 91 % (Total Company) as of December 31, 2025”
Retention rate (Computer Backup): 91% (Q4 2025) — “Gross Customer Retention... Computer Backup $16.5 Flat … ”
Retention rate (B2 Cloud Storage): 89% (Q4 2025) — “Gross Customer Retention... B2 Cloud Storage … ”
Net revenue retention (Computer Backup): 98% (Q4 2025) — “Trailing 4-Qtr NRR... Computer Backup $16.5 Flat 98%”
Net revenue retention: 105% (Q4 2025) — “Trailing 4-Qtr NRR... Total Company … ”
Net revenue retention (B2 Cloud Storage): 111% (Q4 2025) — “111% B2 NRR”
Retention rate: 91% (Q3 2025) — “Total Company Gross customer retention rate 91 % 90 %”
Net revenue retention (Computer Backup): 101% (Q3 2025) — “Computer Backup Net revenue retention rate 101 % 109 %”
Net revenue retention (B2 Cloud Storage): 110% (Q3 2025) — “B2 Cloud Storage Net revenue retention rate 110 % 128 %”
Net revenue retention: 106% (Q3 2025) — “Total Company Net revenue retention rate 106 % 118 %”
Net revenue retention (B2): 116% (Q3 2025) — “in-quarter NRR for B2 improved to 116% from 109% in Q2”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.