Banco Santander, S.A.
santander.com ↗In their words
“8.6 (out of 10) 8.5 (out of 10) In the middle range and +0.3 compared to the financial sector NPS 61 In the top 5% and +21 points compared to the financial sector A Advocacy How likely is it that you would recommend Santander’s products or services to friends and family?”
“Euromoney recognizes Santander as Latin America's best retail bank 2026, citing net promoter score and cloud infrastructure modernization.”
“To serve and customer satisfaction . u These developments, along with other initiatives focused on delivering the best experience to our customers and improving service quality, support our position in the top 3 for NPS 2 in eight of our markets and enable us to continue to attract more customers to the Group. u As a result, total customers increased 8 million year-on-year,…”
NPS disclosures (5)
Euromoney recognizes Santander as Latin America's best retail bank 2026, citing net promoter score and cloud infrastructure modernization.
…to serve and customer satisfaction . u These developments, along with other initiatives focused on delivering the best experience to our customers and improving service quality, support our position in the top 3 for NPS 2 in eight of our markets and enable us to continue to attract more customers to the Group. u As a result, total customers increased 8 million year-on-year,…
8.6 (out of 10) 8.5 (out of 10) In the middle range and +0.3 compared to the financial sector NPS 61 In the top 5% and +21 points compared to the financial sector A Advocacy How likely is it that you would recommend Santander’s products or services to friends and family?
…in Spain, the US, Chile, and Mexico. u These developments, along with other initiatives focused on delivering the best experience to our customers and improving service quality, support our position in the top 3 for NPS 2 in nine of our markets and enable us to continue to attract more customers to the Group. u As a result, we had 180 million total customers , an 8 million…
2. Net Promoter Score, internal benchmark of individual customers' satisfaction audited by Stiga/Deloitte in H1 2025. 3.
Retention disclosures (0)
No retention figures yet.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.