Banco Bradesco S.A.
bradesco.com.br ↗In their words
“Customer service has full engagement with 90% retention rate on BIA's chat”
“So we launched a new segment in November of '24. By the end of last year, we had 62 offices and 36 municipalities approximately 320,000 clients in this segment with this current level of NPS, so a new value proposition. And this created this new differential.”
“Bombardier's Smart Link Plus service boasts a 99% renewal rate among current aircraft operators.”
NPS disclosures (6)
27 NPS 3Q26 x 3Q25 App App Internet Banking +5 pts +4 pts +13 pts Digital Retail Prime At Bradesco, transforming means evolving based on our clients' needs. Our agenda seeks to make the experience closer and more relevant, combining digital convenience and relationship banking at different stages of life.
…responses to data subjects via LGPD. · … o Training – Percentage of employees trained in Customer and User Relationship; o Customer satisfaction – Evolution of the NPS (Net Promoter Score) for individual clients; o Financial inclusion – Total new accounts opened by underserved groups; total number of cities where…
In 2024, Bradesco advanced with the restructuring of the Prime Segment – a leap connected to the Change movement – focusing on the mission of strengthening relationships. The results of this work have repercussions on the experience perceived by clients, made tangible in numbers: in 1Q26, the Segment presented an increase of 11 points in the NPS Bank compared to 1Q25.
It means working with ethics, clarity and empathy so that each contact is more than a service, i.e. a meaningful experience guided by those who inspire us to continue evolving: the client. Source: Bradesco analysis by means of the NPS Prism® benchmark report.
So we launched a new segment in November of '24. By the end of last year, we had 62 offices and 36 municipalities approximately 320,000 clients in this segment with this current level of NPS, so a new value proposition. And this created this new differential.
By eliminating steps that previously generated friction and abandonment, Bradesco offers a more fluid, safe and integrated navigation, reinforcing its commitment to digital excellence and customer-centricity. Bradesco | Economic and Financial Analysis Report 31 NPS NPS | 3Q25 vs.
Retention disclosures (2)
Bombardier's Smart Link Plus service boasts a 99% renewal rate among current aircraft operators.
Retention rate (BIA chat (digital transformation avatar)): 90% (Q3 2025) — “customer service has full engagement with 90% retention rate on BIA's chat”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.