Bank of America Corporation
bofa.com ↗In their words
“Bank of America's BofA Rewards program, with 3 million new enrollments, serves as a central pillar for customer retention efforts.”
“Bank of America is expanding its rewards program to reach a broader range of customers.”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (2)
Bank of America's BofA Rewards program, with 3 million new enrollments, serves as a central pillar for customer retention efforts.
Bank of America is expanding its rewards program to reach a broader range of customers.
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Lighthouse companies in Banking
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.