Barclays
barclays.com ↗In their words
“The second pillar of our retail strategy is to establish Barclays as the premier U.K. bank. Improved customer service has culminated in Barclays having the highest Premier NPS among U.K. peers. As a result, since the end of 2023, we have increased Premier mass affluent customers by 27%, driving 23% deposit growth in this segment.”
“This provides a material opportunity to increase engagement. Investment to improve our service has raised NPS scores among premier customers, and we plan to enhance our offering further by expanding the product range and rewards.”
“Barclays reports Net Promoter Score of 33, which is higher than any other UK bank.”
Disclosed NPS over time
Every Net Promoter Score Barclays has published, by date.
NPS disclosures (4)
The second pillar of our retail strategy is to establish Barclays as the premier U.K. bank. Improved customer service has culminated in Barclays having the highest Premier NPS among U.K. peers. As a result, since the end of 2023, we have increased Premier mass affluent customers by 27%, driving 23% deposit growth in this segment.
Barclays reports Net Promoter Score of 33, which is higher than any other UK bank.
This provides a material opportunity to increase engagement. Investment to improve our service has raised NPS scores among premier customers, and we plan to enhance our offering further by expanding the product range and rewards.
A significant increase in our channel transactional Net Promoter Score (tNPS) - which measures customer satisfaction across our retail colleague- led channels - since 2023 reflects the high level of support our colleagues give our customers. This now stands at +61 for branch servicing.
Retention disclosures (0)
No retention figures yet.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.