Brookdale
brookdale.com ↗In their words
“We also have a lot of good things going on in the portfolio. One other thing Nick mentioned is the progress we have made on net promoter score and turnover—those are key leading indicators that we think will help us achieve the results we discussed today.”
“One of the broadest measures of service delivery quality that we look at is our Net Promoter Score, or NPS. Since 2022, our NPS score has risen steadily. It is now 19 points higher, which is very strong improvement in the eyes of our most important constituents—our residents.”
“Resident satisfaction is really important for us. We're driving strong growth year-over-year in our NPS scores. And so not only are we attracting new residents, and we're excited for that.”
NPS disclosures (6)
Brookdale Senior Living reported achieving its highest Net Promoter Score since the Covid pandemic, correlating with decreased move-outs.
Brookdale Senior Living's trailing 12-month net promoter scores reached post-pandemic highs, signaling steady earnings turnaround.
We also have a lot of good things going on in the portfolio. One other thing Nick mentioned is the progress we have made on net promoter score and turnover—those are key leading indicators that we think will help us achieve the results we discussed today.
The strategic objectives under the 2025 Management AIP include retention of key community leadership at our consolidated comparable community portfolio and for all named executive officers other than Ms. Pritchett, improvement in resident and family member satisfaction (as reflected by net promoter score (NPS) improvement).
One of the broadest measures of service delivery quality that we look at is our Net Promoter Score, or NPS. Since 2022, our NPS score has risen steadily. It is now 19 points higher, which is very strong improvement in the eyes of our most important constituents—our residents.
Resident satisfaction is really important for us. We're driving strong growth year-over-year in our NPS scores. And so not only are we attracting new residents, and we're excited for that.
Retention disclosures (0)
No retention figures yet.
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Lighthouse companies in Health insurers & care providers
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.


