CDK Global
cdkglobal.com ↗In their words
“CDK Global's outlook was revised to negative as the company continues to face challenges improving customer retention.”
“CDK's 2026 Friction Points Study shows Net Promoter Score for dealership buyers fell from +48 to +29, while online-only shoppers dropped to zero.”
NPS disclosures (2)
CDK's EV Net Promoter Score jumped from +44 in 2025 to +77 in 2026.
CDK's 2026 Friction Points Study shows Net Promoter Score for dealership buyers fell from +48 to +29, while online-only shoppers dropped to zero.
Retention disclosures (1)
CDK Global's outlook was revised to negative as the company continues to face challenges improving customer retention.
10 earlier entries are in the full version. Get full access →
Lighthouse companies in Technology
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.