Comcast
comcast.com ↗In their words
“We're also seeing encouraging operational indicators. NPS improved again year-over-year, reflecting stronger customer perceptions of our service experience. Approximately 45% of our broadband base is now on gig-plus speed tiers, up nearly 10 percentage points from a year ago.”
“Customers continue to migrate to higher tier plans with about 45% of our base now on gig plus tiers. Wireless net additions reached a new record and NPS improved again year-over-year, reflecting better customer perception of our service experience. At the same time, we have been transparent that this pivot comes with investment.”
“So I'd say in summary, we're building a more stable customer base with our new pricing and packaging. We're seeing higher gig tier mixes, accelerating mobile attach and higher NPS, all of which will benefit us into the future.”
NPS disclosures (5)
We're also seeing encouraging operational indicators. NPS improved again year-over-year, reflecting stronger customer perceptions of our service experience. Approximately 45% of our broadband base is now on gig-plus speed tiers, up nearly 10 percentage points from a year ago.
Customers continue to migrate to higher tier plans with about 45% of our base now on gig plus tiers. Wireless net additions reached a new record and NPS improved again year-over-year, reflecting better customer perception of our service experience. At the same time, we have been transparent that this pivot comes with investment.
Comcast rolled out same-day access to Wi-Fi broadband gateways with expectations to improve net promoter scores.
So I'd say in summary, we're building a more stable customer base with our new pricing and packaging. We're seeing higher gig tier mixes, accelerating mobile attach and higher NPS, all of which will benefit us into the future.
When we get these three critical pieces right, I am determined to improve our broadband performance year over year in the near term, return to revenue and EBITDA growth, drive higher mobile penetration, and create much better customer outcomes, which include higher relationship and transactional Net Promoter Scores, lower effort, and stronger loyalty.
Retention disclosures (3)
Xfinity customers report pricing increases and perceived deprioritization of customer retention.
Comcast rolls out loyalty offers including price guarantees and bundled packages aimed at improving customer retention.
Comcast is pursuing customer retention efforts including the Xfinity Membership loyalty program and pausing internet price hikes.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.