CoStar Group, Inc.
costargroup.com ↗In their words
“The objective is more demos and expanding our field sales team is how we get in front of more agents. Brand health remains strong, unaided awareness rose to 37% in June. Net Promoter Score held at 41, and more than half of September traffic came from direct and organic channels, reducing our reliance on paid traffic.”
“We believe that the ROFR product will win out over the medium term. Our sales organization, the largest and most active in the industry, conducted 196,000 quality meetings in Q2 and maintained an industry-leading Net Promoter Score of 88.”
“Renewal rates remained an impressive 93% and NPS held historically strong at 68%”
Disclosed NPS over time
Every Net Promoter Score CoStar Group, Inc. has published, by date.
NPS disclosures (8)
The objective is more demos and expanding our field sales team is how we get in front of more agents. Brand health remains strong, unaided awareness rose to 37% in June. Net Promoter Score held at 41, and more than half of September traffic came from direct and organic channels, reducing our reliance on paid traffic.
CoStar Group reported a net promoter score near 68 in its latest quarter.
We believe that the ROFR product will win out over the medium term. Our sales organization, the largest and most active in the industry, conducted 196,000 quality meetings in Q2 and maintained an industry-leading Net Promoter Score of 88.
…• Increased both gross (4%) and net (9%) sales productivity per representative year-over-year, while expanding the sales organization by 25% year-over-year. • Enhanced client engagement, significantly increasing in-person field engagement, and achieved strong customer satisfaction scores with sales NPS increased to 93.
Our OnTheMarket sales team is delivering real value for customers. NPS came in at a solid 46% for the period. In Q2, we'll continue building AI search functionality as we progress towards integrating OnTheMarket into the Homes.com software environment in 2027.
Our dedicated sales force has grown to 275 representatives with increasing productivity of tenured reps ... rising customer NPS scores.
Our Net Promoter Score has risen 85 points since May 2024 to 43 today
It's just a brief comment on AI. The Homes.com subscriber Net Promoter Score rose to 36 in the third quarter, rising 84% over Q2 '25. October to date, that NPS score continues to rise and is now at an outstanding 43.
Retention over time
Retention figures CoStar Group, Inc. has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (14)
CoStar reported strong renewal rates at 92% in its Q3 earnings call, with revenue up 8% year-over-year.
Apartments.com likely gained from strong customer retention and increased paid property listings.
Retention rate (CoStar): 93% (Q2 2026) — “Renewal rates remained an impressive 93% and NPS held historically strong at 68%”
CoStar Group's strong retention positions the company for elevated margins and increased net income.
CoStar reports 104% net customer retention through Zonda acquisition, with most revenue from subscriptions.
Retention rate (CoStar): 92% (Q1 2026) — “our quarterly renewal rate was 92%”
Retention rate (CoStar U.K.): 92% (Q4 2025) — “is enjoying a 92% renewal rate and has gained significant competitive share in 2025”
Retention rate (customers 5+ years): 95% (Q4 2025) — “customers who have been subscribers for 5 years or longer have a 95% renewal rate”
Retention rate: 89% (Q4 2025) — “Our contract renewal rate was 89% in the fourth quarter of 2025”
Retention rate (Apartments.com): 99% (monthly, Q4 2025) — “our 99% monthly renewal rate and 92 NPS confirms that property owners and managers understand the value”
Retention rate (CoStar): 94% (Q4 2025) — “our quarterly renewal rate rose to 94%”
Retention rate (CoStar): 93.3% (Q3 2025) — “our renewal rate reached 93.3%, the highest since '23”
Retention rate (Homes.com, Matterport users): 37% (Q3 2025) — “subscribers who had a Matterport on a listing had a 37% higher renewal rate than those that did not”
Retention rate (Homes.com): 86% (Q3 2025) — “In Q3 '25, our retention rate of subscribers we sold 6 months prior from Q1 to 2025 rose to 86%”
88 earlier entries are in the full version. Get full access →
Lighthouse companies in Real estate & homebuilding
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.