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NPS Intelligence (beta)

Disclosed NPS & retention by vertical

—
Latest disclosed NPS
no score published
6
NPS entries
0 with a number
2025–26
Years covered
7 entries in all

In their words

“Customers love our mobile service. We have over 5 thousand mobile service vans and trucks on the road and we see net promoter scores much higher for remote service. Leading to higher loyalty.”
— James D. Farley Jr., President and Chief Executive Officer, Ford · Earnings call, Q2 2026 · 28 Jul 2026 · NI-52FF1BF
“And with pending EPA changes, puts us in a strong position to satisfy those unfulfilled demands in the market. You see this all coming to life in improving customer loyalty and advocacy, as evidenced by our net higher net promoter scores. Our corporate reputation is also getting stronger, important to dealing with policymakers, our partners, and, of course, our communities.”
— Jim Farley, President and CEO, Ford · Earnings call, Q4 2025 · 10 Feb 2026 · NI-82DDA55
“Ford is the top truck scorer for Net Promoter Scores among automotive brands, with enthusiastic owners citing diverse truck offerings.”
— reported by repairerdrivennews.com · 7 Oct 2026 · NI-EC4FBE4

NPS disclosures (6)

Search the database →

7 Oct 2026
NPSProgram

Ford is the top truck scorer for Net Promoter Scores among automotive brands, with enthusiastic owners citing diverse truck offerings.

— reported by repairerdrivennews.com · 7 Oct 2026 · NI-EC4FBE4
repairerdrivennews.com ↗
31 Aug 2026
NPSProgram

Ford tracks customer satisfaction using its Corporate Net Promoter Score (CNPS) to measure owner advocacy.

— reported by autonocion.com · 31 Aug 2026 · NI-A1FF467
autonocion.com ↗
28 Jul 2026
NPSProgram

Customers love our mobile service. We have over 5 thousand mobile service vans and trucks on the road and we see net promoter scores much higher for remote service. Leading to higher loyalty.

— James D. Farley Jr., President and Chief Executive Officer, Ford · Earnings call, Q2 2026 · 28 Jul 2026 · NI-52FF1BF
Earnings call, Q2 2026 ↗
6 May 2026
NPSup

Ford reported significant improvements in Net Promoter Scores and customer satisfaction metrics in Saudi Arabia.

— reported by tradingview.com · 6 May 2026 · NI-67C692F
tradingview.com ↗
20 Apr 2026
NPSProgram

The improved NPS rating indicates that interns are more likely to refer others to employment opportunities within Ford.

— reported by corporate.ford.com · 20 Apr 2026 · NI-8E45087
corporate.ford.com ↗
10 Feb 2026
NPSProgram

And with pending EPA changes, puts us in a strong position to satisfy those unfulfilled demands in the market. You see this all coming to life in improving customer loyalty and advocacy, as evidenced by our net higher net promoter scores. Our corporate reputation is also getting stronger, important to dealing with policymakers, our partners, and, of course, our communities.

— Jim Farley, President and CEO, Ford · Earnings call, Q4 2025 · 10 Feb 2026 · NI-82DDA55
Earnings call, Q4 2025 ↗

Retention disclosures (1)

Open in the retention database →

3 Dec 2025
Retention

Ford launches retention program for dissatisfied customers offering up to 10% off MSRP.

— reported by fordauthority.com · 3 Dec 2025 · NI-648E9D4
fordauthority.com ↗

13 earlier entries are in the full version. Get full access →

Lighthouse companies in Automotive (makers, dealers, parts)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.