Goosehead Insurance
goosehead.com ↗In their words
“We expect to achieve 86% client retention during the year”
“Steep price increases over the last three years, particularly in our biggest market in Texas, have been pretty steep. NPS is a 12-month rolling average, and we have talked about expecting it to come down over time, and that is what it is doing—it is behaving like we expected.”
“Goosehead Insurance reported improved client retention at 86% in Q2 earnings.”
Disclosed NPS over time
Every Net Promoter Score Goosehead Insurance has published, by date.
NPS disclosures (4)
…in Force … Client Retention … Premium Retention … QTD Written Premium (in thousands) $ 1,133,953 $ 1,090,130 $ 1,000,231 Net Promoter Score ("NPS") … (1) - Corporate Productivity is New Business Production per Agent (Corporate): The New Business Revenue collected related to corporate sales, divided by the average…
Steep price increases over the last three years, particularly in our biggest market in Texas, have been pretty steep. NPS is a 12-month rolling average, and we have talked about expecting it to come down over time, and that is what it is doing—it is behaving like we expected.
…> 1 Year (2) $ 34,413 $ 29,089 Policies in Force 1,900,000 1,674,000 Client Retention 85 % 84 % Premium Retention 90 % 98 % QTD Written Premium (in thousands) $ 1,090,130 $ 965,596 Net Promoter Score ("NPS") … - Corporate Productivity is New Business Production per Agent (Corporate): The New Business Revenue collected related to corporate sales, divided by the average…
So I would say it's a general affordability kind of sentiment sort of measure. We also started working in internally a CSAT score, which instead of measuring how they felt about, would they recommend Goosehead to a friend, that's the NPS score. We're starting with the CSAT score, which is how is your interaction with your Goosehead agent that you just had.
Retention over time
Retention figures Goosehead Insurance has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (8)
Goosehead Insurance reported improved client retention at 86% in Q2 earnings.
Gross revenue retention: 88% (trailing twelve months ended Jun 30, 2026) — “For the trailing twelve months ended June 30, 2026, we retained 88% of the premiums we distributed in the trailing twelve months ended June 30, 2025”
Retention rate: 88% (Q2 2026) — “Premium Retention 88%”
Retention rate: 86% (Q2 2026) — “supported by an 86% Client Retention rate”
Gross revenue retention: 89% (trailing twelve months ended Mar 31, 2026) — “For the trailing twelve months ended March 31, 2026, we retained 89% of the premiums we distributed in the trailing twelve months ended March 31, 2025”
Retention rate: 86% (Q1 2026) — “we expect to achieve 86% client retention during the year”
Retention rate: 90% (2025) — “In 2025, we retained 90% of the premiums we distributed in 2024.”
Retention rate: 85% (2025) — “Our high degree of client satisfaction drove our 85% Client Retention rate during 2025”
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Lighthouse companies in Insurance
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.
