HubSpot
hubspot.com ↗In their words
“Net revenue retention was 102%, down 1 point year-over-year as continued seat and credit expansion was offset by other net upgrade headwinds”
“Net revenue retention was 103%, down sequentially as expected but up over half a point year over year”
“Customer dollar retention remained in the high 80s in Q4”
NPS disclosures (0)
No NPS disclosures yet.
Retention over time
Retention figures HubSpot has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (18)
HubSpot's growth hinges on consistent ARR growth and healthy net revenue retention alongside newer product traction.
HubSpot's Q2 revenue grew 20% as reported, but net revenue retention declined to 102% from prior quarter, reflecting AI monetization challenges.
HubSpot discussed net revenue retention metrics as part of its AI agent strategy and 2030 margin target updates at an analyst day.
HubSpot's net revenue retention dropped to 102% as the company trimmed 2026 revenue guidance.
HubSpot's net revenue retention increased sequentially to 105% in Q4 FY2025, up from 101.8% in the prior year.
HubSpot reports net revenue retention of 102%, down 1 percentage point, reflecting budget optimization and downgrade pressure.
Net revenue retention: 102% (Q2 2026) — “net revenue retention was 102%, down 1 point year-over-year as continued seat and credit expansion was offset by other net upgrade headwinds”
Total customers reached nearly 300,000 (~16% YoY increase) with ~10,800 net new customers in Q1; customer dollar retention in the high 80s; net revenue retention 103% (down seasonally vs prior quarter but up ~0.5 pts YoY).
HubSpot expected to drive durable adoption and net revenue retention expansion in coming periods.
HubSpot's net revenue retention is just over 100 percent, noted as a weak point amid slowing growth.
HubSpot's land-and-expand model supports net revenue retention by providing existing customers a natural path to higher-value subscription tiers.
HubSpot's net revenue retention stood at 103%, up over half a percentage point year over year, though down sequentially due to seasonality.
HubSpot forecasts FY2026 revenue of $3.7B–$3.708B and expects to expand net revenue retention by 1–2 points in 2026.
Net revenue retention: 103% (Q1 2026) — “net revenue retention was 103%, down sequentially as expected but up over half a point year over year”
Net revenue retention: 103.5% (FY2025) — “Net Revenue Retention 103.5 % ... 101.8 % for year ended December 31, 2025 vs 2024”
Net revenue retention: 105% (Q4 2025) — “net revenue retention increased sequentially, as expected, to 105%. For the full year of 2025, net revenue retention was 103.5%, up from 101.8% in 2024”
Gross revenue retention: 88% (Q4 2025) — “Customer dollar retention remained in the high 80s in Q4”
HubSpot earnings call highlights focus on customer retention and net revenue retention evolution.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.