JetBlue
jetblue.com ↗In their words
“Our investments in premium products and partnerships are driving deeper brand loyalty and engagement, record levels of active TrueBlue members and elite status qualifications this quarter. Our newest Blue House launch has been met by rave reviews, outstanding NPS results since opening in August.”
“JetBlue Airways ranks highest in customer satisfaction in the first/business segment for a second consecutive year with a score of 759.”
“We improved nearly every major operational metric compared with 2024. Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2024, reflecting the progress delivered in the first full year of JetForward. Our performance was also recognized through third-party awards, including a TPG Award from The Points Guy for Best U.S.”
NPS disclosures (17)
Our investments in premium products and partnerships are driving deeper brand loyalty and engagement, record levels of active TrueBlue members and elite status qualifications this quarter. Our newest Blue House launch has been met by rave reviews, outstanding NPS results since opening in August.
JetBlue Airways ranks highest in customer satisfaction in the first/business segment for a second consecutive year.
JetBlue Airways ranks highest in customer satisfaction in the first/business segment for a second consecutive year with a score of 759.
JetBlue Airways' Net Promoter Score rose by double digits in Q2 2025, with customer satisfaction also increasing considerably over the first half of the year.
JetBlue reported a Net Promoter Score increase of five points as part of its JetForward turnaround restructuring of operations leadership.
JetBlue's Net Promoter Score improved 5 points year-over-year during Q2 2026.
Best East Coast leisure network Products & perks customers value A secure financial future ✓ Improved key YoY operational metrics in Q2, including A14 increasing ~1 point and NPS improving 5 points ✓ Accelerated Fort Lauderdale (FLL) growth strategy ✓ Implemented banked schedule to set up over 150 daily departures from FLL this winter ✓ Introduced reciprocal loyalty…
JetBlue Airways posted double-digit year-over-year improvement in Net Promoter Score in Q1 2025 earnings.
Future Four Priority Moves ~$175M ~$450M ~$100M 2027 Incremental EBIT (1) Targets Network ~$175M ~$850-950M ✓ Initiated multi-year investment to improve on-time performance: ✓ Net Promoter Score back to top of industry ✓ Re-deployed 20%+ of our network since the beginning of 2024 ✓ Regained top spot in Fort Lauderdale ✓ Reinvested in Northeast, Florida, and Puerto Rico…
We achieved an 8-point improvement in Net Promoter Score in 2025, bringing our total improvement to 17 points over the past two years.
We improved nearly every major operational metric compared with 2024. Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2024, reflecting the progress delivered in the first full year of JetForward. Our performance was also recognized through third-party awards, including a TPG Award from The Points Guy for Best U.S.
Future Four Priority Moves ~$175M ~$450M ~$100M 2027 Incremental EBIT (1) Targets Network ~$175M ~$850-950M ✓ Initiated multi-year investment to improve on-time performance: ✓ Net Promoter Score back to top of industry ✓ Re-deployed 20%+ of our network since the beginning of 2024 ✓ Regained top spot in Fort Lauderdale ✓ Reinvested in Northeast, Florida, and Puerto Rico…
JetBlue stock steadied with a seven-point rise in Net Promoter Score highlighted as a key customer experience improvement.
Our completion factor remained the same at 98.6% in 2025 and 2024. Net Promoter Score increased eight points year over year reflecting customer satisfaction driven by these operational reliability improvements.
JetBlue Airways lifted its Net Promoter Score by 8 points in 2025, part of a 17-point improvement since a prior period.
2 The JetBlue Way Forward | Our Strategic Evolution | Returning to Historical Earnings Power 2025 Recap Joanna Geraghty Chief Executive Officer 3 Progressed JetForward transformation, delivering $305M of incremental EBIT (1) • Net Promoter Score (NPS) increased eight points year-over-year (YoY) as investments in operational reliability ramped •
…• Reliable & Caring Service ◦ Third quarter 2025 on-time performance was up two points, with completion factor in-line to last year. ◦ Net Promoter Score was up low-single digits for the quarter and remained up double digits for the year, building on improvements from 2024.
Retention disclosures (0)
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.