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NPS Intelligence (beta)

Disclosed NPS & retention by vertical

73
Latest disclosed NPS
26 Feb 2026
2
NPS entries
2 with a number
2025–26
Years covered
2 entries in all

In their words

“Our global NPS in September 2024 was 73, according to our estimates, which is significantly higher than an average NPS of 44 for the finance industry in our top eight markets as of March 2023, according to CustomerGauge. As of December 2024, we also had a higher global brand awareness ( 40% ) than the average of our main competitors ( 28% ), according to our estimates.”
— Klarna Group plc · SEC 20-F annual report · filed 26 Feb 2026 · NI-210ECC2
“Quick est. effort of fix …delivers actionable insight 17 Numbers don’t lie 73 Global net promoter score Global Brand Awareness 41% Global Brand Trust54% Global Brand Awareness Note: Brand awareness and trust are weighted averages September 2024 to November 2024 across all active markets, based on population size.”
— Klarna Group plc · SEC 6-K report · filed 18 Nov 2025 · NI-8FEEB7D

Disclosed NPS over time

Every Net Promoter Score Klarna Group plc has published, by date.

7272.57373.5742026NPS 73 · 18 Nov 202573NPS 73 · 26 Feb 202673
7272.57373.5742026NPS 73 · 18 Nov 202573NPS 73 · 26 Feb 202673

NPS disclosures (2)

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26 Feb 2026
NPS73

Our global NPS in September 2024 was 73, according to our estimates, which is significantly higher than an average NPS of 44 for the finance industry in our top eight markets as of March 2023, according to CustomerGauge. As of December 2024, we also had a higher global brand awareness ( 40% ) than the average of our main competitors ( 28% ), according to our estimates.

— Klarna Group plc · SEC 20-F annual report · filed 26 Feb 2026 · NI-210ECC2
SEC 20-F annual report ↗
18 Nov 2025
NPS73

Quick est. effort of fix …delivers actionable insight 17 Numbers don’t lie 73 Global net promoter score Global Brand Awareness 41% Global Brand Trust54% Global Brand Awareness Note: Brand awareness and trust are weighted averages September 2024 to November 2024 across all active markets, based on population size.

— Klarna Group plc · SEC 6-K report · filed 18 Nov 2025 · NI-8FEEB7D
SEC 6-K report ↗

Retention disclosures (0)

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About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.