McDonald's
mcdonalds.com ↗In their words
“McDonald's FIFA sponsorship campaign provided a lift to Net Promoter Score and social media buzz among young consumers, per Kantar data.”
“McDonald's digital sales mix expansion is reshaping how the company drives traffic, ticket size, and customer retention.”
NPS disclosures (1)
McDonald's FIFA sponsorship campaign provided a lift to Net Promoter Score and social media buzz among young consumers, per Kantar data.
Retention disclosures (2)
McDonald's customer retention fell from 61.2% in May 2024 to 56.4% by January 2025, despite $5 Meal Deal promotion.
McDonald's digital sales mix expansion is reshaping how the company drives traffic, ticket size, and customer retention.
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Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.