Morningstar, Inc.
morningstar.com ↗In their words
“Ieve PitchBook’s breadth and depth of firmographic and private-market information—including data drawn from proprietary sources such as primary surveys, league tables, Freedom of Information Act (FOIA) responses, and journalist-curated loan data—position us to meet this demand. We also benefit from strong customer engagement, underscored by a 2025 net promoter score of 48.”
“12. What are the incentives for PitchBook’s sales force to drive incremental new business wins, grow customer count, incremental seats/usage, and drive higher NPS scores? How has the PitchBook go-to-market sales engine changed if at all?”
Disclosed NPS over time
Every Net Promoter Score Morningstar, Inc. has published, by date.
NPS disclosures (2)
…ieve PitchBook’s breadth and depth of firmographic and private-market information—including data drawn from proprietary sources such as primary surveys, league tables, Freedom of Information Act (FOIA) responses, and journalist-curated loan data—position us to meet this demand. We also benefit from strong customer engagement, underscored by a 2025 net promoter score of 48.
12. What are the incentives for PitchBook’s sales force to drive incremental new business wins, grow customer count, incremental seats/usage, and drive higher NPS scores? How has the PitchBook go-to-market sales engine changed if at all?
Retention disclosures (0)
No retention figures yet.
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Lighthouse companies in Payments, wealth & financial services
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.



