Once Upon a Farm, PBC
onceuponafarm.com ↗In their words
“Once Upon a Farm reported strong brand loyalty with a Net Promoter Score of 45 in its 2025 annual filing.”
“This is reflected in our Net Promoter Score 2 (“NPS”) of 45, outpacing all of the established category players according to a survey conducted on January 15, 2025. Our success in developing nutritious food that kids love, and parents feel good providing, has resulted in a remarkable growth trajectory.”
“Our products resonate with our consumers no matter where they shop–across aisles and channels, evidenced by our strong Net Promoter Score (“NPS”) of 47 according to a survey conducted on January 15, 2025, which leads our competitive set and reinforces the trust and favorability we have built over the years.”
Disclosed NPS over time
Every Net Promoter Score Once Upon a Farm, PBC has published, by date.
NPS disclosures (3)
Once Upon a Farm reported strong brand loyalty with a Net Promoter Score of 45 in its 2025 annual filing.
This is reflected in our Net Promoter Score 2 (“NPS”) of 45, outpacing all of the established category players according to a survey conducted on January 15, 2025. Our success in developing nutritious food that kids love, and parents feel good providing, has resulted in a remarkable growth trajectory.
Our products resonate with our consumers no matter where they shop–across aisles and channels, evidenced by our strong Net Promoter Score (“NPS”) of 47 according to a survey conducted on January 15, 2025, which leads our competitive set and reinforces the trust and favorability we have built over the years.
Retention disclosures (0)
No retention figures yet.
1 earlier entries are in the full version. Get full access →
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

