Peloton
peloton.com ↗In their words
“Q4 net churn of 2.2% reflects an increase of 37 basis points year-over-year”
“Q3 average net monthly paid Connected Fitness subscription churn was 1.2% and improved 7 basis points year-over-year”
“Average net monthly paid Connected Fitness subscription churn was 1.9% in the quarter, an increase of 50 basis points year over year.”
NPS disclosures (3)
Peloton increased subscription numbers and consumer satisfaction metrics, such as its net promoter score, in 2025 before raising prices.
However, we were encouraged by the mix of existing members who purchased a new category of equipment, as more than 70% of cross-training series equipment sales to existing bike owners were tread and row products. Our installed base of equipment is quite durable, and member satisfaction is extremely high, as evidenced by our consistently high net promoter scores and low churn.
Peloton reported improvements in customer satisfaction with Net Promoter Scores for core products exceeding 70.
Retention over time
Retention figures Peloton has published, by date. Where several business units report, the one reported most often is shown.
Churn (per period, as reported)
Retention disclosures (4)
Churn (Connected Fitness subscriptions): 2.2% (Q4 2026 (monthly)) — “Q4 net churn of 2.2% reflects an increase of 37 basis points year-over-year”
Churn (Connected Fitness subscriptions): 1.2% (Q3 2026 (monthly)) — “Q3 average net monthly paid Connected Fitness subscription churn was 1.2% and improved 7 basis points year-over-year”
Churn (Connected Fitness subscriptions): 1.9% (Q2 2026) — “Average net monthly paid Connected Fitness subscription churn was 1.9% in the quarter, an increase of 50 basis points year over year.”
Churn (Connected Fitness subscriptions): 1.6% (Q1 2026) — “Average net monthly Paid Connected Fitness Subscription churn was 1.6%, an improvement of 20 basis points both year-over-year and 10 basis points quarter-over-quarter.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.