Planet Fitness
planetfitness.com ↗In their words
“For Q2, our average monthly attrition rate was 3.5%, the midpoint of our historical range of 3% to 4%”
“D 3.8% per month, which was within our historical range”
“What we've seen is the form in -- the consumer feedback on format optimization is resonating. And Bill Bode shared that at our Investor Day, where our NPS indicates that our members are appreciating the more balanced complement of strength in cardio.”
Disclosed NPS over time
Every Net Promoter Score Planet Fitness has published, by date.
NPS disclosures (7)
Planet Fitness reported net promoter scores up 9 percentage points year-over-year in Q2 2026 earnings.
What we've seen is the form in -- the consumer feedback on format optimization is resonating. And Bill Bode shared that at our Investor Day, where our NPS indicates that our members are appreciating the more balanced complement of strength in cardio.
…achieving an impressive Net Promoter Score of 81, compared to 27 for the overall Spanish fitness market
We generally select franchisee- owned clubs for review randomly but also target underperforming clubs and clubs that have not performed well on previous visits from their operations team. In 2025, we rolled out a survey tool system wide to track and aggregate net promoter scores in clubs which will help us further track member sentiment on a club-by-club basis.
We generally select franchisee-owned clubs for review randomly but also target underperforming clubs and clubs that have not performed well on previous visits from their operations team. In 2025, we rolled out a survey tool system wide to track and aggregate net promoter scores in clubs which will help us further track member sentiment on a club-by-club basis.
MEXICO 36 CLUBS PANAMA 8 CLUBS AUSTRALIA 25 CLUBS …AND ALSO GROWING IN SPAIN GROWING IN SPAIN 113 … Spain Net Promoter Score Comparison Development Experience Corp Sector Avg by OCP PF 116 A DISCIPLINED APPROACH TO … -ESTABLISHED…
We're measuring utilization and also surveying our members for feedback. And as you know, we rolled out NPS earlier this year across the company, which is giving us immediate real-time feedback and the ability to capture more consumer data.
Retention disclosures (3)
Churn (Planet Fitness members): 3.5% (Q2 2026, monthly) — “For Q2, our average monthly attrition rate was 3.5%, the midpoint of our historical range of 3% to 4%”
Planet Fitness improving member retention through format upgrades, potentially unlocking pricing power.
Churn (Planet Fitness members): 3.8% (Q1 2026, monthly) — “d 3.8% per month, which was within our historical range”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.