PLDT Inc.
pldt.com ↗In their words
“Postpaid churn improving to 1.4%”
“Blended churn is industry-leading at 1.8%, with postpaid churn improving to 1.4%.”
“Churn remained very manageable at 1.82%.”
NPS disclosures (1)
For home, we continue to focus on improving the customer experience. We are pleased to see that our NPS score improved by 12 points in 2025. NPS measures how likely customers are to recommend PLDT.
Retention over time
Retention figures PLDT Inc. has published, by date. Where several business units report, the one reported most often is shown.
Churn (per period, as reported)
Retention disclosures (14)
Churn (Postpaid): 1.5% (1H26) — “Postpaid churn rate improved to 1.5%, leading to a blended churn rate of 1.8%”
Churn (Postpaid): 1% (monthly) — “average monthly churn rate for Postpaid subscribers was 1.0% and 1.1% for the six months ended June 30, 2026 and 2025”
Churn (TNT): 2.9% (monthly) — “average monthly churn rates for TNT subscribers were 2.9% and 2.1% for the six months ended June 30, 2026 and 2025”
Churn (Smart Prepaid): 3% (monthly) — “average monthly churn rates for Smart Prepaid subscribers were 3.0% and 2.7% for the six months ended June 30, 2026 and 2025”
Churn (postpaid): 1.4% (Q2 2026) — “postpaid churn improving to 1.4%”
Churn (blended): 1.8% (Q2 2026) — “Blended churn is industry-leading at 1.8%, with postpaid churn improving to 1.4%.”
Churn (Postpaid): 1.1% (monthly) — “average monthly churn rate for Postpaid subscribers was 1.1% and 1.0% for the three months ended March 31, 2026 and 2025”
Churn (TNT): 2.5% (monthly) — “average monthly churn rates for TNT subscribers were 2.5% and 2.2% for the three months ended March 31, 2026 and 2025”
Churn (Smart Prepaid): 2.4% (monthly) — “average monthly churn rates for Smart Prepaid subscribers were 2.4% and 3.0% for the three months ended March 31, 2026 and 2025”
Churn (fiber): 1.82% (FY 2025) — “Churn remained very manageable at 1.82%.”
Churn (Postpaid): 1.2% (9M 2025) — “The average monthly churn rate for Postpaid subscribers was 1.2% and 1.1% for the nine months ended September 30, 2025 and 2024, respectively.”
Churn (TNT Prepaid): 2.2% (9M 2025) — “the average monthly churn rates for TNT subscribers were 2.2% and 1.8% for the nine months ended September 30, 2025 and 2024, respectively”
Churn (Smart Prepaid): 2.5% (9M 2025) — “The average monthly churn rates for Smart Prepaid subscribers were 2.5% and 1.8% for the nine months ended September 30, 2025 and 2024, respectively”
Churn (fiber): 1.9% (Q3 2025) — “Churn remained low at 1.9%, reflecting strong customer loyalty and consistent network quality.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.