NPS Intelligence (beta)

Ralph Lauren's brand equity metrics have improved, including higher Net Promoter Scores and luxury perception scores.

Ralph Lauren reported higher Net Promoter Scores and improved luxury perception scores.

…continued momentum in new customer acquisition and loyalty with 1.5 million new consumers in our direct-to-consumer businesses, increases in brand awareness, 1 consideration, and net promoter score and over 70 million social media followers, a high-single digit increase to last year ◦ Engaged consumers through powerful, authentic connections and cultural moments, notably: our…

Elevate and Energize Our Lifestyle Brand − Delivered sustainable growth in new customer acquisition and loyalty with 6.5 million new consumers in our direct-to-consumer channels and strengthened net promoter scores and brand consideration led by younger, higher value and less price-sensitive cohorts − Invested in powerful key brand moments to drive authentic connections with…

…new customers in our direct-to-consumer channels this fiscal year, supported by approximately 70 million social media followers (a high single-digit increase to last year) and meaningful progress in net promoter score to last year ◦ Fueled high-quality, new customer recruitment and engagement through key brand moments, with recent investments focused on: our iconic…

…and Energize Our Lifestyle Brand ◦ Delivered continued growth in new customer acquisition and loyalty with 2.1 million new consumers in our direct-to-consumer businesses, further strengthening brand consideration, net promoter score, and luxury perception, and more than 68 million social media followers, a high-single digit increase to last year 1 ◦ Drove authentic consumer…