Reformation
thereformation.com ↗In their words
“Reformation reported strong retention with 98% revenue retention after two years and 80% after one year.”
“In 2025, returning customers...accounted for nearly 70% of our DTC net revenue, and we achieved approximately 80% net revenue retention from prior year cohorts”
NPS disclosures (0)
No NPS disclosures yet.
Retention disclosures (2)
Reformation reported strong retention with 98% revenue retention after two years and 80% after one year.
Net revenue retention (DTC): 80% (FY2025) — “in 2025, returning customers...accounted for nearly 70% of our DTC net revenue, and we achieved approximately 80% net revenue retention from prior year cohorts”
Lighthouse companies in Consumer goods & food
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.