Rentokil Initial
rentokil.com ↗In their words
“Commentary on performance • Our CVC Net Promoter Score was up at 60.6, an increase of 2.8 points. • Pest Control remained our highest-rated category, at 61.2, an increase of 2.2 points on last year.”
“International region delivered a 0.6 percentage point increase to 85.7%.”
“Overall customer retention was up 0.5 percentage points at 82.6%.”
Disclosed NPS over time
Every Net Promoter Score Rentokil Initial has published, by date.
NPS disclosures (3)
Customer satisfaction (Customer Voice Counts) 44.5 43.0 Measured by implementation of an average Net Promoter Score across all branches
Commentary on performance • Our CVC Net Promoter Score was up at 60.6, an increase of 2.8 points. • Pest Control remained our highest-rated category, at 61.2, an increase of 2.2 points on last year.
Overall, we have seen a 5.3 point year-on-year improvement in US Commercial Pest customer Net Promoter Scores (NPS), with a 3.1 point year-on-year increase for US Residential customers, and an improvement in customer retention of 0.4%pts to 80.5% in North America.
Retention over time
Retention figures Rentokil Initial has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (6)
Retention rate (International): 86.1% (H1 2026) — “International customer retention of 86.1% (H125: 85.2%) is up 0.1%pts compared to Q1”
Retention rate (North America): 80.7% (H1 2026) — “North America customer retention of 80.7% (H125: 80.5%) is up 0.2%pts year-on-year”
Retention rate (International): 85.7% (FY2025) — “International region delivered a 0.6 percentage point increase to 85.7%.”
Retention rate: 82.6% (FY2025) — “Overall customer retention was up 0.5 percentage points at 82.6%.”
Retention rate (International (Pacific)): 85.7% (FY2025) — “Customer retention improved to 85.7% (FY24: 85.1%)”
Retention rate (North America): 80.5% (FY2025) — “North America customer retention improved to 80.5%. (FY24: 80.1%)”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.