Royal Caribbean
royalcaribbean.com ↗In their words
“So we're very optimistic about how Icon's going to perform. As Jason mentioned earlier, these ships are generating net promoter scores in the 80s. You can tell that if we're filling these ships with 7,600 people with a load factor of 133% and people are rating it in the 80s, it means that they're having an exceptional time and they're happy to pay a good price for that experience.”
“So we're pushing it now to get to exactly the same level of satisfaction as Perfect Day. Latest results show at about 0.8 of 1% behind Perfect Day for a satisfaction delivery, which means that the NPS is really stunning. So we're moving towards that goal of making sure that we've got the perfect product and the demand now is really starting to ramp up.”
“And I would say just last one is that we continue to see a very strong consumer. Our guests are -- their thirst for our brands, for the ships, the destinations and the incredible experiences that our incredible crew are delivering is at the very highest level, and we see that in our Net Promoter Score.”
Disclosed NPS over time
Every Net Promoter Score Royal Caribbean has published, by date.
NPS disclosures (20)
Royal Caribbean reports net promoter scores in the mid-70s; 40% of Q3 2026 guests were repeat customers.
Royal Caribbean's mid-70s Net Promoter Scores reflect unwavering commitment to turning vacations into lifetime experiences.
Royal Caribbean's net promoter scores in the mid-70s contribute to expanding portfolio and growing loyalty capabilities.
So we're very optimistic about how Icon's going to perform. As Jason mentioned earlier, these ships are generating net promoter scores in the 80s. You can tell that if we're filling these ships with 7,600 people with a load factor of 133% and people are rating it in the 80s, it means that they're having an exceptional time and they're happy to pay a good price for that experience.
Royal Caribbean reports mid-70s net promoter scores as testament to commitment to delivering best vacation experiences.
Royal Caribbean credits revenue growth to net promoter scores in the low to mid 70s and a growing base of repeat guests.
Royal Caribbean's Net Promoter Scores average low-to-mid 70s, described as 'unicorn territory' by analysts.
Royal Caribbean CEO reports net promoter scores in the mid-70s, described as unicorn territory for customer advocacy.
Royal Caribbean reported Net Promoter Scores averaging in the low to mid-70s, with over 90% of guests using the app and monthly active users up fivefold since 2019.
Royal Caribbean achieves record net promoter scores and revenue growth despite elevated industry capacity.
Royal Caribbean reported net promoter scores averaging in the low- to mid-70s during Q2 earnings.
Royal Caribbean reported Net Promoter Scores in the mid-70s, indicating high guest satisfaction.
Royal Caribbean Q2 2026 earnings highlighted Net Promoter Score as driver of exceptional execution.
Royal Caribbean reported Net Promoter Scores averaging the low to mid-70s, supported by increased guest bookings and commercial momentum.
Royal Caribbean's Icon ships are noted for extremely high Net Promoter Scores, a measurement of loyalty and customer satisfaction.
Royal Caribbean reported that Net Promoter Scores dropped by 25 points for cruises with rainy or cloudy weather.
Royal Caribbean CEO Jason Liberty said consumer perceptions have pushed the line's Net Promoter Score of 75 (mid-70s generally, into the 80s for the Icon Class) over the last decade.
…performance for NEOs other than the CEO (based on recommendations of the CEO) 35% Financial, Operational and other KPIs 6% Net Yield 6% Net Cruise Costs, excluding fuel 6% Net Promoter Score/ Guest Satisfaction 6% Safety, Environment, Security and Health 6% Employee Engagement 5% Carbon Intensity 35% Financial, Operational and other KPIs 6% Net Yield 6% Net Cruise…
So we're pushing it now to get to exactly the same level of satisfaction as Perfect Day. Latest results show at about 0.8 of 1% behind Perfect Day for a satisfaction delivery, which means that the NPS is really stunning. So we're moving towards that goal of making sure that we've got the perfect product and the demand now is really starting to ramp up.
And I would say just last one is that we continue to see a very strong consumer. Our guests are -- their thirst for our brands, for the ships, the destinations and the incredible experiences that our incredible crew are delivering is at the very highest level, and we see that in our Net Promoter Score.
Retention disclosures (1)
Royal Caribbean's repeat guests spend more, demonstrating loyalty-driven growth potential for cruise operators.
24 earlier entries are in the full version. Get full access →
Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.

