Selective Insurance Group, Inc.
selective.com ↗In their words
“Retention in our worst performing cohorts decreased from 81% to 55%.”
“Retention in our best performing renewal cohort was 89% for the quarter.”
“Selective projects 96.5% retention while noting retention in worst performing cohorts decreased from 81% to 55% and renewal rate increased from 11.5% to 18%.”
NPS disclosures (1)
Our Net Promoter Score, which is our customers' likelihood to recommend Selective, has consistently increased over the past four years
Retention disclosures (3)
Selective projects 96.5% retention while noting retention in worst performing cohorts decreased from 81% to 55% and renewal rate increased from 11.5% to 18%.
Retention rate (worst performing cohorts): 55% (Q2 2026) — “retention in our worst performing cohorts decreased from 81% to 55%.”
Retention rate (best performing renewal cohort): 89% (Q2 2026) — “Retention in our best performing renewal cohort was 89% for the quarter.”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.