Starbucks
starbucks.com ↗In their words
“Starbucks' Net Promoter Score has nearly doubled from 12 to 23 points according to Kantar data, reflecting a significant improvement in customer perception.”
“Starbucks shifted strategy from discount-driven visits to investing in baristas to improve customer experience and loyalty.”
“Starbucks achieved top customer satisfaction score in 2026 drive-thru report from QSR.”
NPS disclosures (2)
Starbucks achieved top customer satisfaction score in 2026 drive-thru report from QSR.
Starbucks' Net Promoter Score has nearly doubled from 12 to 23 points according to Kantar data, reflecting a significant improvement in customer perception.
Retention disclosures (4)
Starbucks shifted strategy from discount-driven visits to investing in baristas to improve customer experience and loyalty.
Starbucks operational improvements and service tweaks have enhanced consumer engagement and customer retention.
Starbucks' 'Back to Starbucks' plan is working to improve customer retention.
Starbucks integrated gamification into loyalty program to drive repeat visits and enhance customer engagement through personalized rewards.
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Lighthouse companies in Travel, hospitality & leisure
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.