The Trade Desk
thetradedesk.com ↗In their words
“The Trade Desk reported a 95% customer retention rate.”
“The Trade Desk reported customer retention above 95% in Q2, despite missing revenue estimates, with CEO Jeff Green emphasizing AI and measurement.”
“The Trade Desk maintained customer retention above 95% in Q1, extending positive retention trends.”
NPS disclosures (0)
No NPS disclosures yet.
Retention over time
Retention figures The Trade Desk has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (8)
The Trade Desk demonstrates strong cash position and high customer retention rates, cited as a turnaround opportunity in recent earnings discussion.
The Trade Desk reported a 95% customer retention rate.
The Trade Desk reported customer retention above 95% in Q2, despite missing revenue estimates, with CEO Jeff Green emphasizing AI and measurement.
The Trade Desk maintained customer retention above 95% in Q1, extending positive retention trends.
The Trade Desk reported strong customer retention remaining over 95% in Q1 2026.
The Trade Desk reported customer retention remained over 95% during the year, maintaining this level for twelve consecutive years.
Retention rate: 95% (FY2025) — “customer retention rate that has exceeded 95% for over a decade”
The Trade Desk maintains customer retention above 95%, a reliability metric that became central to the company's identity, though recent 2024-2025 challenges have emerged.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.