XP Inc.
xpinc.com ↗In their words
“First quarter's NPS is still impacted by them due to a calculation methodology using moving average. However, we are already on a consistent recovery path and more recent indicators were positive with NPS coming around 70. We expect to return to historical levels by year-end, demonstrating the strength of our brand and the trust clients place in our platform.”
“Ill start with the NPS question. It's -- the drop is related to 2 events that we had on the fourth quarter.”
“XP reported a Net Promoter Score of 66 points in Q2 2026, reflecting recovery toward historical levels.”
Disclosed NPS over time
Every Net Promoter Score XP Inc. has published, by date.
NPS disclosures (11)
XP reported a Net Promoter Score of 66 points in Q2 2026, reflecting recovery toward historical levels.
XP Inc. reported a Net Promoter Score of 66 points in Q2 earnings, reflecting customer loyalty across its platform.
Retail Daily Average Trades (in million) Retail DATs totaled 2.4 million in 2Q26, up 3% YoY and down 13% QoQ. NPS Our NPS, a widely known survey methodology used to measure customer satisfaction, was 66 in 2Q26. The NPS calculation as of a given date reflects the average scores in the prior six months.
XP Inc. management signalled early signs of Net Promoter Score recovery, with recent readings trending toward long-term levels.
Retail Daily Average Trades (in million) Retail DATs totaled 2.7 million in 1Q26, up 23% YoY and 21% QoQ. NPS Our NPS, a widely known survey methodology used to measure customer satisfaction, was 61 in 1Q26. The NPS calculation as of a given date reflects the average scores in the prior six months. &bsp;
First quarter's NPS is still impacted by them due to a calculation methodology using moving average. However, we are already on a consistent recovery path and more recent indicators were positive with NPS coming around 70. We expect to return to historical levels by year-end, demonstrating the strength of our brand and the trust clients place in our platform.
XP Inc. reported Net Promoter Scores of 72 (2023), 70 (2024), and 65 (likely 2025) in its SEC Form 20-F filing.
The NPS calculation as of a given date reflects the average of the answers in the previous six months, e.g., the NPS as of December 2025 reflects the average of answers from July 2025 to December 2025. Our NPS score as calculated by us as of December … and 2025 was 72, 70 and 65 respectively.
Retail DATs in 2025 was 2.2 million , 4% lower YoY. NPS Our NPS, a widely known survey methodology used to measure customer satisfaction, was 65 in 4Q25. The NPS calculation as of a given date reflects the average scores in the prior six months.
…ill start with the NPS question. It's -- the drop is related to 2 events that we had on the fourth quarter.
Retail Daily Average Trades (in million) Retail DATs totaled 2.1 million in 3Q25, down 6% YoY and 8% QoQ. NPS Our NPS, a widely known survey methodology used to measure customer satisfaction, was 74 in 3Q25. Maintaining a high NPS score remains a priority for XP since our business model is built around client experience.
Retention disclosures (2)
Gross revenue retention (Banco Master): 85% (Q4 2025) — “Banco Master today is above 85%...we are keeping more than 85”
Gross revenue retention (fixed income maturing events): 70% (Q4 2025) — “when we have big maturing of fixed income...usually, we retain 70%, 75% of the amount”
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.