Zeta Global
zetaglobal.com ↗In their words
“Net retention rate remained above our target range of 110% to 115%”
“This differentiated approach has been recognized by Forrester, where Zeta was once again named a leader and also reflected in our customer advocacy with an NPS score in line with market leaders, up 23% from our assessment in the prior year. Both come on the heels of Forrester study showing Zeta returns an average of 600% on marketing spend for its customers.”
“OneZeta is a key growth engine for us and a growth flywheel for our customers as they consolidate more data and use cases into the Zeta Marketing Platform. Customers who adopt 2 or more use cases generate greater than 3x the annual revenue of a single use case customer, have our highest NPS score and see the highest return on marketing spend.”
NPS disclosures (2)
This differentiated approach has been recognized by Forrester, where Zeta was once again named a leader and also reflected in our customer advocacy with an NPS score in line with market leaders, up 23% from our assessment in the prior year. Both come on the heels of Forrester study showing Zeta returns an average of 600% on marketing spend for its customers.
OneZeta is a key growth engine for us and a growth flywheel for our customers as they consolidate more data and use cases into the Zeta Marketing Platform. Customers who adopt 2 or more use cases generate greater than 3x the annual revenue of a single use case customer, have our highest NPS score and see the highest return on marketing spend.
Retention over time
Retention figures Zeta Global has published, by date. Where several business units report, the one reported most often is shown.
Retention disclosures (14)
Zeta Global's net revenue retention reached a record 120% in 2025.
Zeta Global characterized as having high net revenue retention supporting organic growth acceleration.
Zeta's net revenue retention reached 128% in 2025, continuing a multi-year trend of strong expansion-driven growth (2021–2025: 113% to 128%).
Zeta achieved net revenue retention of 120% for fiscal year 2025 (excluding the LiveIntent acquisition).
Zeta Global highlighted the strength of its net revenue retention in Q2 2026 earnings.
Zeta Global reports Net Revenue Retention rate of 120%, on par with category leaders, with Rule of 40 score of 48%.
ZETA CEO signals strategic shift from customer acquisition and retention to AI infrastructure expansion.
Zeta Global discusses the customer lifetime value mindset shift that separates retention leaders in loyalty programs.
Zeta Global reported net revenue retention above 120%, supporting strong growth outlook.
Zeta Global posted its 4th consecutive quarter of growth with net revenue retention above 115%.
Net revenue retention (superscaled customers): 112.5% (Q1 2026) — “Net retention rate remained above our target range of 110% to 115%”
Net revenue retention: 128% (FY2025) — “Our annual NRR rate was 128.0% and 113.6% for the years ended December 31, 2025 and 2024, respectively.”
Net revenue retention: 120% (FY2025) — “Net revenue retention hit a record high of 120% and in 2025, up from 114% in 2024.”
Zeta Global partners with OpenAI to improve customer retention and efficiency across the customer journey.
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About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.