Verticals / Consumer goods & food / Tobacco & cannabis
Tobacco & cannabis
4
Companies
with a public disclosure
1
Gave a number
a disclosed NPS
—
Median latest NPS
last 3 years
2
Silent
known companies, nothing published
Lighthouse companies

PMI
Tobacco & cannabis · pmi.com
83NPS · 2026
“PMI reported an NPS of +82.8, though below the insurance industry average. Customer service scored 4.66, value for money 4.43, and ease of doing business 4.04.”
Latest: healthcareandprotection.com
More companies
Number of entries in brackets.
Silent
Companies we know of in tobacco & cannabis that have published nothing on NPS or retention.
Tobacco Products
Tobacco Products
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.