Verticals / Automotive (makers, dealers, parts) / Car & truck makers
Car & truck makers
17
Companies
with a public disclosure
5
Gave a number
a disclosed NPS
84
Median latest NPS
last 3 years
5
Silent
known companies, nothing published
Lighthouse companies
General Motors
Car & truck makers · gm.com
-73NPS · 2026
“GM's dealership NPS is negative 73; only 16% of technicians believe the industry is attractive.”
Latest: news.dealershipguy.com
Hyundai Motor
Car & truck makers · hyundai.com
92NPS · 2026
“Hyundai celebrates 30 years in India with NPS of 91.5 and expanded retail and service network.”
Latest: gaadiwaadi.com
Geely Auto Group / ZEEKR
Car & truck makers · geely.com
84NPS · 2026
“ZEEKR 9X achieved the highest Net Promoter Score of 83.9 among vehicles in its price segment, supported by strong sales and aftersales operations.”
Latest: reuters.com
Airstream
Car & truck makers · airstream.com
58NPS · 2026
“Vice President of Airstream Sales Josh Fonner touched on a number of key areas, including Airstream’s astonishingly high Net Promoter Scores — a score of 77 NPS in Sales,…”
Latest: rvbusiness.com
AA
AEONrv and Remote Vans
Car & truck makers
96NPS · 2026
“AEONrv and Remote Vans reported a Net Promoter Score of 96, reflecting exceptional customer satisfaction and owner loyalty.”
Latest: rvbusiness.com
More companies
Number of entries in brackets.
Silent
Companies we know of in car & truck makers that have published nothing on NPS or retention.
Fortune 500 #403
Engine Manufacturer
Automotive Manufacturer
Autonomous Driving Technology
Recreational Vehicle Maker
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.