This site limits showing results to the last 12 months. For full access, subscribe at CustomerGauge.com

NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Insurance  /  Life & annuities

Life & annuities

19
Companies
with a public disclosure
9
Gave a number
a disclosed NPS
60
Median latest NPS
last 3 years
5
Silent
known companies, nothing published

Lighthouse companies

Voya Financial
Life & annuities · voya.com
Fortune 500 #450VOYA
36NPS · 2026
“Increased the net promoter score approximately 36 points over the prior year”
— reported by s21.q4cdn.com · 9 Apr 2026
Latest: s21.q4cdn.com
Manulife
Life & annuities · manulife.com
MFC
27NPS · 2026
20262026
Latest: SEC 6-K report
Axis Max Life
Life & annuities · axismaxlife.co.in
61NPS · 2026
20262026
“Axis Max Life ranks #1 in customer experience amongst life insurers in India with an NPS of 61.”
— reported by bignewsnetwork.com · 26 May 2026
Latest: bignewsnetwork.com
Standard Life
Life & annuities · standardlife.com
60NPS · 2026
20262026
“Standard Life reported an excellent Net Promoter Score of +60 in 2025 and welcomed 247k new workplace pension members, up from 216k in 2024.”
— reported by londonstockexchange.com · 24 Oct 2026
Latest: londonstockexchange.com
Kotak Life
Life & annuities · kotaklife.com
60NPS · 2026
20262026
“Kotak Life's Net Promoter Score currently stands at 60%, as the company prioritizes high claim settlement efficiency.”
— reported by whalesbook.com · 9 Jun 2026
Latest: whalesbook.com
MONY Group
Life & annuities · monygroup.com
73NPS · 2026
20262026
“MONY Group ISA achieved a net promoter score of 73 at end of 2025, placing the group in the top quartile of measured companies.”
— reported by callnewspapers.com · 29 Jul 2026
Latest: callnewspapers.com
Canada Life UK
Life & annuities · canadalife.co.uk
48NPS · 2026
“Canada Life UK reported a Net Promoter Score of +48 alongside 17% sales growth to £5.2bn in 2025.”
— reported by theintermediary.co.uk · 16 Feb 2026
Latest: theintermediary.co.uk
Techcom Life
Life & annuities · techcomlife.com.vn
89NPS · 2026
“Techcom Life achieved a Net Promoter Score of 89 and customer satisfaction score of 4.9/5.”
— reported by theinvestor.vn · 28 Jun 2026
Latest: theinvestor.vn
Muang Thai Life Assurance
Life & annuities · muangthailife.com
78NPS · 2026
“Muang Thai Life Assurance's NPS rose to 78 with Capital Adequacy Ratio exceeding 350%.”
— reported by sloveniatimes.com · 24 Sep 2026
Latest: sloveniatimes.com

More companies

Number of entries in brackets.

Silent

Companies we know of in life & annuities that have published nothing on NPS or retention.

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.