Verticals / Retail & e-commerce / Online marketplaces & e-commerce
Online marketplaces & e-commerce
44
Companies
with a public disclosure
10
Gave a number
a disclosed NPS
56
Median latest NPS
last 3 years
8
Silent
known companies, nothing published
Lighthouse companies
Jumia
Online marketplaces & e-commerce · jumia.com
64NPS · 2025
“Adjusted for perimeter effects, quarterly active customers increased 22% year-over-year, reflecting healthy customer acquisition and retention and marked the highest incr…”
Latest: Earnings call, Q3 2025
Grove Collaborative Holdings, Inc.
Online marketplaces & e-commerce · grovecollab.com
56NPS · 2026
Latest: SEC 8-K filing
Magalu
Online marketplaces & e-commerce · magalu.com.br
85NPS · 2026
20262026
“Magalu achieved an NPS of 85, well above retail average, with its AI-powered shopping assistant on WhatsApp.”
Latest: lbbonline.com
Very
Online marketplaces & e-commerce · very.co.uk
44NPS · 2026
“The Very Group reports improved customer satisfaction with highest-ever Net Promoter Score of 43.9, an increase of 1.6 points, as home sales soar.”
Latest: housewareslive.net
Yes Madam
Online marketplaces & e-commerce · yesmadam.com
50NPS · 2026
“Home salon startup Yes Madam secured Rs 50 Cr in maiden funding while maintaining a strong Net Promoter Score of 50% across over 65 lakh platform bookings.”
Latest: bwdisrupt.com
Aramis Group
Online marketplaces & e-commerce · aramis-group.com
75NPS · 2025
“Aramis Group reports a Net Promoter Score of 75, indicating high customer loyalty.”
Latest: uk.investing.com
Sawblade.com
Online marketplaces & e-commerce · sawblade.com
10NPS · 2026
“Sawblade.com reports a 9.8 out of 10 net promoter score with customer satisfaction surveys averaging 4.7–4.8 out of 5.”
Latest: palletenterprise.com
Vaibhav Global
Online marketplaces & e-commerce · vaibhavglobal.com
57NPS · 2026
“Vaibhav Global reported FY 2025-26 Customer Satisfaction of 96% and Net Promoter Score of 57% in the US and UK markets.”
Latest: mybroadband.co.za
Flaconi
Online marketplaces & e-commerce · flaconi.com
84NPS · 2026
“Flaconi expands to the UK, Spain and 5 more countries, attributing success to an NPS of 84 and mobile-first strategy.”
Latest: ecommercenews.eu
More companies
Number of entries in brackets.
MercadoLibre14Chewy8Betterware de Mexico, S.a.p.i. de C.V6Shopify6OPENLANE, Inc.5Amazon4YXT.com4BizzyCar2Eagle Eye2HelloFresh2The Iconic2Wayfair2AWR Group1Aterian1Club1Coupang1DÉKUPLE Group1Etsy1Gopuff1HyperFinity1Irth1Loop1MagickHome1Moonpig1Obook Holdings Inc.1Seoul Beauty Club1Solo Brands1THG1Tabletop Tyrant1Takealot Group1Vipshop1YOOX / Net-a-Porter (LuxExperience)1Zepto1eTailPet1
Silent
Companies we know of in online marketplaces & e-commerce that have published nothing on NPS or retention.
Automotive Retail
Online Auction Marketplace
Print-on-Demand Platform
Online Marketplace
Online Marketplace
E-commerce Platform
Retail Commerce
Online Marketplace
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.