Verticals / Retail & e-commerce / Grocery & supermarkets
Grocery & supermarkets
26
Companies
with a public disclosure
7
Gave a number
a disclosed NPS
61
Median latest NPS
last 3 years
2
Silent
known companies, nothing published
Lighthouse companies
Sprouts
Grocery & supermarkets · sprouts.com
61NPS · 2025
“CSAT Scores are best in company history • NPS scores at +61, with only 5% detractors(1) • Improved in-stocks •”
Latest: SEC 8-K filing
Woolworths
Grocery & supermarkets · woolworths.com.au
48NPS · 2026
“Woolworths Group's Customer Net Promoter Score remained resilient at 48, down 1 point from September 2025, despite cost-of-living pressures.”
Latest: rttnews.com
Morrisons
Grocery & supermarkets · morrisons.com
70NPS · 2026
“Morrisons reports Net Promoter Scores above 70 at locations where it has deployed Instacart AI shopping carts.”
Latest: investing.com
Jumbo
Grocery & supermarkets · jumbo.com
41NPS · 2026
“Jumbo's Net Promoter Score rose by 2.3 points to 40.7, indicating improved customer satisfaction in the Netherlands and Belgium.”
Latest: retaildetail.eu
DIA - Distribuidora Internacional De Alimentacion SA
Grocery & supermarkets · dia.es
75NPS · 2026
“DIA reported a net promoter score of 75 points during its earnings call.”
Latest: morningstar.com
Yonghui Superstores
Grocery & supermarkets · yonghui.com.cn
40NPS · 2025
“Yonghui Superstores' 102 revamped stores now achieve an average NPS above 40, with 80% increase in store traffic.”
Latest: kr-asia.com
CP
Cornish pasty bakery
Grocery & supermarkets
90NPS · 2026
“New Cornish pasty bakery in market town achieved NPS of 90 since opening, based on Google review feedback.”
Latest: oxfordmail.co.uk
More companies
Number of entries in brackets.
Silent
Companies we know of in grocery & supermarkets that have published nothing on NPS or retention.
Supermarket Retail
Grocery Retail
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.