Verticals / Technology / CRM, marketing & CX software
CRM, marketing & CX software
59
Companies
with a public disclosure
3
Gave a number
a disclosed NPS
—
Median latest NPS
last 3 years
5
Silent
known companies, nothing published
Lighthouse companies
ZINFI Technologies
CRM, marketing & CX software · zinfi.com
95NPS · 2026
20262026
“ZINFI holds the highest Net Promoter Score (95) among vendors in the Fall 2026 PRM report, achieving Leader status.”
Latest: einnews.com
ChurnZero
CRM, marketing & CX software · churnzero.com
89NPS · 2026
“ChurnZero achieves overall Net Promoter Score of 89, 18–36 points higher than other complete customer success platforms in G2 Leader category.”
Latest: morningstar.com
RDA Digital
CRM, marketing & CX software · rdadigital.com
86NPS · 2026
“RDA Digital achieved a world-class Net Promoter Score of 86, setting a new benchmark for digital and AI-enabled transformations.”
Latest: prnewswire.com
More companies
Number of entries in brackets.
ZoomInfo24HubSpot18Braze17Zeta Global16Klaviyo13Weave Communications12eGain11DoubleVerify9The Trade Desk8Liftoff Mobile, Inc.7springbig7Aurora Mobile6NICE Ltd.6PubMatic6Sprout Social Inc4Veritone3AppLovin2AskNicely2Brevo2Criteo S.A.2LivePerson2Sierra2Sprinklr2Achievers1Agillic1Appier Group1Aptarro1Attio1Autoflow1Brand Engagement Network / Cataneo1Centro1ChurnDog1Elastic Email1Emplifi1Enterpret1GOCare1HappyOrNot1Integral Ad Science Holding Corp.1Intercom1Kaizan1Kustomer1Lotame1MarketKloud1Movable Ink1Mynewsdesk1Omilia1Percolate1Qualtrics1Retentifi1RevenueCat1Sunstone Digital Tech1SuperOffice1Upsales1Wiland1Xtremepush1Zendesk1
Silent
Companies we know of in crm, marketing & cx software that have published nothing on NPS or retention.
Customer Data Platform
Marketing Automation Software
CRM & Sales SaaS
Marketing Software
Customer Experience Software
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.