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NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Airlines

55
Companies
with a public disclosure
25
Gave a number
a disclosed NPS
42
Median latest NPS
last 3 years
4
Silent
known companies, nothing published

Lighthouse companies

LATAM Airlines
Airlines · latamairlines.com
LTM7 NPS disclosures
61NPS · 2026
20262026
“LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.”
— reported by simpleflying.com · 12 Jul 2026
Latest: simpleflying.com
Air India
Airlines · airindia.in
13 NPS disclosures
40NPS · 2026
20252026
“Air India's Net Promoter Score rose by more than 70 points from -35 in late 2022 to nearly +40.”
— reported by hotelierindia.com · 21 Sep 2026
Latest: hotelierindia.com
BermudAir
Airlines · bermudair.com
6 NPS disclosures
70NPS · 2026
20262026
“BermudAir consistently earns an NPS above 70, one of the highest ratings in its industry.”
— reported by einnews.com · 26 Oct 2026
Latest: einnews.com
JetBlue
Airlines · jetblue.com
Fortune 500 #415JBLU
46NPS · 2026
“We improved nearly every major operational metric compared with 2024. Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2…”
— JetBlue · SEC proxy statement · filed 2 Apr 2026
Latest: SEC proxy statement
Azul
Airlines · flyzulairlines.com
AZUL3 NPS disclosures
38NPS · 2026
20262026
“In addition, we offer Wi-Fi service in some of our A320neo and E2 fleet and are currently installing it in additional aircraft. As a result of our strong focus on custome…”
— Azul · SEC F-1 IPO prospectus · filed 9 Jun 2026
Latest: SEC F-1 IPO prospectus
JSX
Airlines · jsx.com
4 NPS disclosures
2NPS · 2026
20252026
“JSX CEO noted net promoter score for ATRs is 2.5 points as a measure of customer satisfaction.”
— reported by thepointsguy.com · 24 Sep 2026
Latest: thepointsguy.com
Eurowings
Airlines · eurowings.com
3 NPS disclosures
47NPS · 2026
20262026
“Eurowings recorded a Net Promoter Score of 47 in the first half of 2026, considered high for the airline industry.”
— reported by travelwires.com · 5 Aug 2026
Latest: travelwires.com
VLRS
38NPS · 2026
“In the third quarter, on time performance reached 83.7%, improving 1 percentage point year over year. Contributing to a strong Net Promoter Score of 38. A solid result fo…”
— Holger Blankenstein, Airline Executive Vice President, Controladora Vuela Compania de Aviacion, S.A.B. de C.V. · Earnings call, Q3 2026 · 27 Oct 2026
Latest: Earnings call, Q3 2026
Singapore Airlines
Airlines · singaporeair.com
93NPS · 2026
20262026
“Singapore Airlines and Airportr achieved 93 Net Promoter Score in UK market, reflecting strong passenger satisfaction.”
— reported by aviationbusinessnews.com · 3 Aug 2026
Latest: aviationbusinessnews.com
Cebu Pacific
Airlines · cebupacificair.com
50NPS · 2026
20262026
“Cebu Pacific achieved Net Promoter Score of +50 in April 2026, up 27 points, as most punctual Philippine carrier.”
— reported by mindanaotimes.com.ph · 15 May 2026
Latest: mindanaotimes.com.ph
Finnair Group
Airlines · finnair.com
38NPS · 2026
20262026
“Finnair Group reports customer satisfaction at a good level with net promoter score of 38 for Q3 2026.”
— reported by news.cision.com · 27 Oct 2026
Latest: news.cision.com
Virgin Australia
Airlines · virginaustralia.com
30NPS · 2026
20262026
“Virgin Australia named Australia's Most Trusted Travel Brand 2026 with strategic NPS of 30, up 3 points.”
— reported by travelandtourworld.com · 4 Sep 2026
Latest: travelandtourworld.com

More companies

Number of entries in brackets.

Silent

Companies we know of in airlines that have published nothing on NPS or retention.

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.