Verticals / Travel, hospitality & leisure / Airlines
Airlines
55
Companies
with a public disclosure
25
Gave a number
a disclosed NPS
42
Median latest NPS
last 3 years
4
Silent
known companies, nothing published
Lighthouse companies
LATAM Airlines
Airlines · latamairlines.com
61NPS · 2026
20262026
“LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.”
Latest: simpleflying.com
Air India
Airlines · airindia.in
40NPS · 2026
20252026
“Air India's Net Promoter Score rose by more than 70 points from -35 in late 2022 to nearly +40.”
Latest: hotelierindia.com
BermudAir
Airlines · bermudair.com
70NPS · 2026
20262026
“BermudAir consistently earns an NPS above 70, one of the highest ratings in its industry.”
Latest: einnews.com

JetBlue
Airlines · jetblue.com
46NPS · 2026
“We improved nearly every major operational metric compared with 2024. Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2…”
Latest: SEC proxy statement
Azul
Airlines · flyzulairlines.com
38NPS · 2026
20262026
“In addition, we offer Wi-Fi service in some of our A320neo and E2 fleet and are currently installing it in additional aircraft. As a result of our strong focus on custome…”
Latest: SEC F-1 IPO prospectus
JSX
Airlines · jsx.com
2NPS · 2026
20252026
“JSX CEO noted net promoter score for ATRs is 2.5 points as a measure of customer satisfaction.”
Latest: thepointsguy.com
Eurowings
Airlines · eurowings.com
47NPS · 2026
20262026
“Eurowings recorded a Net Promoter Score of 47 in the first half of 2026, considered high for the airline industry.”
Latest: travelwires.com
Controladora Vuela Compania de Aviacion, S.A.B. de C.V.
Airlines · volaris.com
38NPS · 2026
“In the third quarter, on time performance reached 83.7%, improving 1 percentage point year over year. Contributing to a strong Net Promoter Score of 38. A solid result fo…”
Latest: Earnings call, Q3 2026
Singapore Airlines
Airlines · singaporeair.com
93NPS · 2026
20262026
“Singapore Airlines and Airportr achieved 93 Net Promoter Score in UK market, reflecting strong passenger satisfaction.”
Latest: aviationbusinessnews.com
Cebu Pacific
Airlines · cebupacificair.com
50NPS · 2026
20262026
“Cebu Pacific achieved Net Promoter Score of +50 in April 2026, up 27 points, as most punctual Philippine carrier.”
Latest: mindanaotimes.com.ph
Finnair Group
Airlines · finnair.com
38NPS · 2026
20262026
“Finnair Group reports customer satisfaction at a good level with net promoter score of 38 for Q3 2026.”
Latest: news.cision.com
Virgin Australia
Airlines · virginaustralia.com
30NPS · 2026
20262026
“Virgin Australia named Australia's Most Trusted Travel Brand 2026 with strategic NPS of 30, up 3 points.”
Latest: travelandtourworld.com
More companies
Number of entries in brackets.
Delta Air Lines11United Airlines11American Airlines10Qantas7Aeromexico6Frontier6Volato Group, Inc.6Allegiant Travel CO5Air India Express4Alaska Air Group4Etihad Airways3Jet23Scandinavian Airlines (SAS)3Southwest Airlines3Spirit Aviation Holdings, Inc.3Turkish Airlines3Avelo Airlines2British Airways2GOL2airBaltic2Air Canada1Air Serbia1Breeze Airways1Cathay Pacific1Emirates Airlines1Exeter Airport1Firefly (Malaysia Aviation Group)1Hawaiian Holdings, Inc.1JETNET1Jazeera Airways1Jeju Air1Kenya Airways Limited1Loganair1London City Airport1Lufthansa1Magellan Jets1Malaysia Aviation Group / Firefly1Norwegian Group1Oman Air1SalamAir1Tata Airlines1flyExclusive1flydubai1
Silent
Companies we know of in airlines that have published nothing on NPS or retention.
Airline
Airline
Regional Airline
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.