Travel, hospitality & leisure
Airlines, hotels, cruise, travel agents, restaurants, fitness and leisure. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.
Sub-verticals
Companies with a disclosure, by sub-vertical.
Lighthouse companies
Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.
“Royal Caribbean's mid-70s Net Promoter Scores reflect unwavering commitment to turning vacations into lifetime experiences.”
“LuxExperience reported Net Promoter Score of 59.7 in Q4 FY2026, impacted by warehouse shipping backlogs.”
“LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.”
“Air India's Net Promoter Score rose by more than 70 points from -35 in late 2022 to nearly +40.”
“Leela Hotels reported Net Promoter Score of 87 for H1 FY27, above the luxury segment Asia-Pacific benchmark of 74.”
“BermudAir consistently earns an NPS above 70, one of the highest ratings in its industry.”

“We improved nearly every major operational metric compared with 2024. Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2…”
“Achieving an impressive Net Promoter Score of 81, compared to 27 for the overall Spanish fitness market”

“Starbucks' Net Promoter Score has nearly doubled from 12 to 23 points according to Kantar data, reflecting a significant improvement in customer perception.”
“In addition, we offer Wi-Fi service in some of our A320neo and E2 fleet and are currently installing it in additional aircraft. As a result of our strong focus on custome…”
“JSX CEO noted net promoter score for ATRs is 2.5 points as a measure of customer satisfaction.”
“Spree Hospitality records Net Promoter Score of 96 in Q2 FY27 and 95 in H1 FY27, with subsidiary ZiP by Spree Hotels Chakan achieving 98.56.”
White space
7 of 22 Fortune 500 companies in travel, hospitality & leisure (32%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.





Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.
Latest NPS disclosures
More companies in Travel, hospitality & leisure
Number of entries in brackets.
About these figures
Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.
NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.