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NPS Intelligence (beta)

Disclosed NPS & retention by vertical

Verticals  /  Travel, hospitality & leisure

Travel, hospitality & leisure

Airlines, hotels, cruise, travel agents, restaurants, fitness and leisure. The companies below lead this vertical in what they say publicly about customer experience: how they score, how often they report it and what they disclose about retention.

213
Companies
with a public NPS or retention disclosure
433
NPS disclosures
76 companies gave a number
70
Median disclosed NPS
last 3 years · 162 scores
61
Report retention
NRR, GRR, retention rate, churn or renewal

Sub-verticals

Companies with a disclosure, by sub-vertical.

Lighthouse companies

Ranked on disclosed NPS (how often and how recently), Fortune 500 and listed status, and retention reporting. Click a card for every disclosure and its source.

Royal Caribbean
Cruise · royalcaribbean.com
RCL6 NPS disclosures
75NPS · 2026
20262026
“Royal Caribbean's mid-70s Net Promoter Scores reflect unwavering commitment to turning vacations into lifetime experiences.”
— reported by seekingalpha.com · 28 Oct 2026
Latest: seekingalpha.com
LuxExperience B.V.
Travel agents & booking · luxexperience.com
LUXE9 NPS disclosures
60NPS · 2026
20262026
“LuxExperience reported Net Promoter Score of 59.7 in Q4 FY2026, impacted by warehouse shipping backlogs.”
— reported by news.alphastreet.com · 18 Sep 2026
Latest: news.alphastreet.com
LATAM Airlines
Airlines · latamairlines.com
LTM7 NPS disclosures
61NPS · 2026
20262026
“LATAM Airlines' Net Promoter Score climbed from 19 in 2018 to 61, driven by inflight experience improvements.”
— reported by simpleflying.com · 12 Jul 2026
Latest: simpleflying.com
Air India
Airlines · airindia.in
13 NPS disclosures
40NPS · 2026
20252026
“Air India's Net Promoter Score rose by more than 70 points from -35 in late 2022 to nearly +40.”
— reported by hotelierindia.com · 21 Sep 2026
Latest: hotelierindia.com
The Leela
Hotels & resorts · theleela.com
8 NPS disclosures
87NPS · 2026
20262026
“Leela Hotels reported Net Promoter Score of 87 for H1 FY27, above the luxury segment Asia-Pacific benchmark of 74.”
— reported by travel.economictimes.indiatimes.com · 15 Oct 2026
Latest: travel.economictimes.indiatimes.com
BermudAir
Airlines · bermudair.com
6 NPS disclosures
70NPS · 2026
20262026
“BermudAir consistently earns an NPS above 70, one of the highest ratings in its industry.”
— reported by einnews.com · 26 Oct 2026
Latest: einnews.com
JetBlue
Airlines · jetblue.com
Fortune 500 #415JBLU
46NPS · 2026
“We improved nearly every major operational metric compared with 2024. Net Promoter Score (NPS) improved by 8 points year-over-year, and 17 points since the beginning of 2…”
— JetBlue · SEC proxy statement · filed 2 Apr 2026
Latest: SEC proxy statement
Planet Fitness
Fitness & wellness · planetfitness.com
PLNT
81NPS · 2026
20252026
Churn 3.5% · 2026
“Achieving an impressive Net Promoter Score of 81, compared to 27 for the overall Spanish fitness market”
— reported by tikr.com · 10 Apr 2026
Latest: tikr.com
Starbucks
Restaurants & food service · starbucks.com
Fortune 500 #118SBUX
23NPS · 2026
“Starbucks' Net Promoter Score has nearly doubled from 12 to 23 points according to Kantar data, reflecting a significant improvement in customer perception.”
— reported by thecaterer.com · 16 Feb 2026
Latest: thecaterer.com
Azul
Airlines · flyzulairlines.com
AZUL3 NPS disclosures
38NPS · 2026
20262026
“In addition, we offer Wi-Fi service in some of our A320neo and E2 fleet and are currently installing it in additional aircraft. As a result of our strong focus on custome…”
— Azul · SEC F-1 IPO prospectus · filed 9 Jun 2026
Latest: SEC F-1 IPO prospectus
JSX
Airlines · jsx.com
4 NPS disclosures
2NPS · 2026
20252026
“JSX CEO noted net promoter score for ATRs is 2.5 points as a measure of customer satisfaction.”
— reported by thepointsguy.com · 24 Sep 2026
Latest: thepointsguy.com
Spree Hospitality
Restaurants & food service · spreehospitality.com
4 NPS disclosures
96NPS · 2026
20262026
“Spree Hospitality records Net Promoter Score of 96 in Q2 FY27 and 95 in H1 FY27, with subsidiary ZiP by Spree Hotels Chakan achieving 98.56.”
— reported by hotelierindia.com · 19 Oct 2026
Latest: hotelierindia.com

White space

7 of 22 Fortune 500 companies in travel, hospitality & leisure (32%) have never said publicly that they measure NPS: not in news coverage, SEC filings or earnings calls.

Booking Holdings
Fortune 500 #158
Las Vegas Sands
Fortune 500 #317
Darden Restaurants
Fortune 500 #341
Hilton Worldwide Holdings
Fortune 500 #344
Chipotle Mexican Grill
Fortune 500 #351
Yum China Holdings
Fortune 500 #352
Yum Brands
Fortune 500 #447

Checked against every news item, SEC filing and earnings call in the database. "Reports retention" means the company publishes a retention or churn figure but no NPS.

Latest NPS disclosures

See all 433 in the database →

2026-10-28
75
Royal Caribbean reports net promoter scores in the mid-70s; 40% of Q3 2026 guests were repeat customers. gurufocus.com ↗
2026-10-28
75
Royal Caribbean's mid-70s Net Promoter Scores reflect unwavering commitment to turning vacations into lifetime experiences. seekingalpha.com ↗
2026-10-27
74
Royal Caribbean's net promoter scores in the mid-70s contribute to expanding portfolio and growing loyalty capabilities. theglobeandmail.com ↗
2026-10-27
80
So we're very optimistic about how Icon's going to perform. As Jason mentioned earlier, these ships are generating net promoter scores in the 80s. You can tell that if we're filling these ships with 7,600 people with a load factor of 133% and people are rating it in the 80s, it means that they're having an exceptional time and… Earnings call, Q3 2026 ↗
2026-10-27
—
Royal Caribbean reports mid-70s net promoter scores as testament to commitment to delivering best vacation experiences. fool.com ↗
2026-10-27
73
Royal Caribbean credits revenue growth to net promoter scores in the low to mid 70s and a growing base of repeat guests. cruiseindustrynews.com ↗
2026-10-27
—
McDonald's FIFA sponsorship campaign provided a lift to Net Promoter Score and social media buzz among young consumers, per Kantar data. marketingdive.com ↗
2026-10-27
—
Finnair Group's interim report notes customer satisfaction remained at a good level with NPS maintained at a solid level. inderes.fi ↗
2026-10-27
38
Finnair Group reports customer satisfaction at a good level with net promoter score of 38 for Q3 2026. news.cision.com ↗
2026-10-27
38
In the third quarter, on time performance reached 83.7%, improving 1 percentage point year over year. Contributing to a strong Net Promoter Score of 38. A solid result for an ultra low cost carrier. Earnings call, Q3 2026 ↗
2026-10-26
—
JetBlue Airways ranks highest in customer satisfaction in the first/business segment for a second consecutive year. thestreet.com ↗
2026-10-26
—
Air India Express ranks among India's top four brand movers with significant Net Promoter Score improvement driven by fleet modernization and passenger experience enhancements. sarkaritel.com ↗

More companies in Travel, hospitality & leisure

Number of entries in brackets.

About these figures

Every figure here was publicly disclosed by the named company: press releases, annual reports, SEC filings, earnings calls and news coverage. Companies tend to publish their NPS when it is good, so these numbers run higher than a true industry average: read them as what leading companies in this vertical say publicly, not as an industry benchmark.

NPS runs from −100 to +100. Retention figures are reported as the company defines them (net revenue retention, gross revenue retention, customer retention rate, churn). Every entry links to its source in the full database.